CHALO

Chalo, the homegrown cowboy boot brand 

 

 

 

Design is all about creating a conversation between form and function. Chalo created something to simplify women’s wardrobes and save space. This is where handcrafted, versatile, and quality boots come into play.

 

 

 

 

We work with our family owned tannery-factory, based in Kanpur, India, that has been making cowboy boots for over 25 years. I grew up seeing my father wearing cowboy boots in the 90s, in India and they became a part of my family and heritage ever since. Many people perceive cowboy boots as working or riding boots. But my sister and I grew up wearing them everywhere, and saw them being styled and adapted for many occasions. People around me have been fascinated by the boots and excited to try them, but they're a little hesitant at first. For them, cowboy boots seem foreign for everyday life, especially to women.

 

 

This is how Chalo was born: with a hope to combine traditional cowboy boot designs with a modern touch so that they can be more versatile in form and function, fit for the daily life of many women, across many communities.

Making our products in India is core to who we are. Chalo’s small batch production helps to avoid excess inventory and overproduction and the tanning of our own leather ensures quality. It is a true testament to the connection the brand has between the East and West, our cowboys and your everyday moments. From a chai party at an Indian wedding to the Calgary Stampede in the West, Chalo celebrates it all and  loves the diversity in the use.

The Chalo Collection is designed with a simple goal: easy to slip on, style up or down, and boots that can journey on many of life’s big and small moments with you. Our collection is designed to balance style, comfort, and versatility. You can create countless looks, effortlessly complementing your wardrobe. 

Chalo focuses on responsible and transparent ways of production with a strong aversion to wastefulness. We utilize solar energy for our production needs, and air and sun dry our leathers to reduce machine and chemical use. We treat any wastewater through our in-house Effluent Treatment Plant (ETF).

Chalo is more than just a brand; it’s a vehicle for self-expression, connecting cultures, telling stories, and giving back to the communities involved in its creation. 

One of my favorite parts of this journey is seeing the impact beyond the products. The founder's father has implemented a program to support the early education of the children of the employees. We’ve even created a food forest on the premises, growing fruits, vegetables, and other plants that contribute to the subsidized fresh lunch available to our team. At the end of the day, being small and homegrown allows us to stay connected to every detail. It’s what gives this work meaning, rooted in responsibility and community, right here at home.

Chalo is still a small brand, so sharing it with people like yourself, who truly believe in the brand, the product, and our ethos is so powerful. It’s these moments, word of mouth, and organic growth that has been incredibly helpful in the early days of the brand.