HACOY

Where Ethics Meet Elegance

At HACOY, we are driven by a mission to redefine fashion through a lens of sustainability, ethics, and innovation.
Founded by Maximilian Rupp, a visionary entrepreneur inspired by the intersection of style and purpose, HACOY creates timeless pieces that celebrate individuality while prioritizing environmental consciousness and fair production practices.
Each HACOY design is the result of a thoughtful collaboration between Maximilian and Romana Tricoli, a designer whose artistic approach combines contemporary aesthetics with a deep respect for craftsmanship. Romana’s creations tell a story of minimalism, versatility, and quality, designed to become cherished staples in any wardrobe.
Rooted in the belief that fashion should inspire change, HACOY's collections are made in limited quantities to honor the principles of slow fashion, reducing waste while enhancing exclusivity. By choosing HACOY, you’re embracing
a movement toward conscious living—where beauty and responsibility coexist.
We are proud to join forces with ANNOTHER V, a space that amplifies the voices of emerging brands and creators who share our commitment to quality, individuality, and meaningful connections. Together, we invite you to take ANNOTHER VIEW and celebrate ANNOTHER VIBE with us, exploring limited-edition designs and experiencing fashion as an artful expression of values.
Let’s connect, inspire, and celebrate—because fashion should be more than what you wear; it should be how you live.

DISCOVER CREATIONS DEVELOPED WITH PASSION

Be inspired by the individual stories & ideas

ANNOTHER VIEW & VIBE